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Oil & Vinegar

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Why not share in the success of Oil & Vinegar?

Oil & Vinegar is a Dutch franchise group. The franchise concept consists of an unusual culinary gift shop together with an exciting range of high-quality food and non-food products. Most of the food products come from the Mediterranean region-especially oils, vinegars, dressings, pasta, herbs and olives. Related non-food products include cookbooks, dishes for pasta and cooking accessories. The products are geared towards a broad range of consumers, who 'appreciate the good things in life'.

History and current situation
Support and monitoring the concept
Oil & Vinegar - UK Operations
Logistics
Electronic Point of Sale (EPOS)
The future
Your Oil and Vinegar Franchise will include
What is expected of you

The core idea behind the range is that the products should make worthy gifts, be surprising, with good price/quality ratios. They form a tasteful basis for our unusual shop concept. There are virtually no comparative concepts (culinary gift shops) nationally or internationally. In 2001, Oil & Vinegar won the Netherlands Annual Retail Award, with the accompanying title Shop of the Year.

History and current situation

John Blogg and Femke Stevens set up the Oil & Vinegar shops in 1999. John Blogg developed the culinary gift shop concept in 1998 and expanded on the idea with Femke Stevens. Both of them then started and still own their own pilot shops. After more than two enthusiastic years of hard work their new company, Oil & Vinegar, flourished into a franchise chain.
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Support and monitoring the concept

Generally, the franchise concept appeals to dynamic business people who love food. The training programme for franchisees consisting of theoretical and practical training in an Oil & Vinegar shop, takes around two to three weeks. A step-by-step plan provides support to franchise applicants in all areas. There are also annual internal awards on offer, for example, for the most consistent monitoring of the concept and the best-improved shop of the year.
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Oil & Vinegar - UK Operations

Oil & Vinegar's UK operation commenced in August 2002 with the opening of a 90 square meter store on the first floor of the prestigious Buchanan Galleries in Central Glasgow. The UK franchise operations are handled by several regional centres with a Master Franchise in control of what will be up to 30 shops together with a team of shopfitters and property consultants, the roll out has already begun. Stores have opened in high profile Malls in Tunbridge Wells, Solihull and Bristol and are all performing at levels considerably higher than expectation. The concept is now fully validated in the UK and we are now actively seeking bright enthusiastic individuals to join us.
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Logistics

Logistics is a major strength of the Oil & Vinegar franchise concept. Very internationally orientated, the firm of Van den Berg in Oosterhout handles Oil & Vinegar's warehousing and delivery. Van den Berg imports the products, makes weekly deliveries to the shops and issues the invoices. This procedure is also used in the UK and enables the concept to operate efficiently in the market.
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Electronic Point of Sale (EPOS)

Right from the outset, it was envisaged that EPOS would be a core element in the franchise package. UK stores operate cash registers through a sophisticated but easy to operate EPOS system which runs day to day activity in the shop as well as provides management information to the franchisee, Holland and the UK Master Franchisees.
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The future

Oil & Vinegar is constantly looking for ways to expand its market and number of shops, nationally and internationally. There are currently 28 outlets in The Netherlands, three in Belgium and three in the UK with a further 15 in the pipeline. Shops have also opened in Germany and Sweden with Portugal, Spain and Ireland in the pipeline.

The Oil & Vinegar concept rests on the international experience and insights. For example, studies have shown that the fine food gift segment is expected to grow dramatically in many countries in the coming years. Oil & Vinegar expects to have 45 outlets in The Netherlands by the end of 2003. The forecast for 2004 is more than 100 shops internationally. In the years that follow, there are plans to reach a level of between 175 and 200 shops. The ultimate aim is to create an international retail brand.
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Your Oil and Vinegar Franchise will include:

  • Training
    A training course for you and your staff at one of our locations. We will also complete your training at your own shop in the lead up to and opening period.
     
  • Marketing Programmes
    Every Oil & Vinegar franchisee contributes into a central marketing fund, which is used to promote and develop the service. Our Dutch International headquarters provides much of the point of sale and promotional literature.
     
  • Initial Promotion
    This depends on the kind of location your store is situated in but once there are more than 15 franchisees in the UK, a marketing advisory committee will be set up with the franchisees to assist in the direction of marketing effort and expenditure. A website is in operation and will be continuously developed to direct customers to your shop as well as provide franchise information.

  • Ongoing Support & Assistance
    Through the direct assistance provided through Holland and the Master Franchisee, UK Franchisees will benefit from continued buying power and it is the commitment of Oil & Vinegar to continuously endeavour to improve profit margins and sales. You will also be visited regularly by UK Field Support personnel who will help and advise you on matters pertinent to the running of your operation. Oil & Vinegar operate an "Open Door" policy and actively encourage as much communication as possible.
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What is expected of you

To be a franchisee for Oil & Vinegar you will need to show that you can devote yourself full-time to the business and that you have enough capital of your own. Clearly, you will also need to have an affinity with our products and you will need to be enthusiastic about the Oil & Vinegar formula.
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